H&W Connects Agent Launch · Lead Packs See the packs
For licensed independent agents · Pay per lead

Exclusive insurance leads from ads on your own Facebook Page.

I run the ads on your Page, under your name, from an ad account I pay for. Every lead is created on your Page, belongs to you, and goes to nobody else. You buy them in prepaid packs of 10 to 100, from $75 down to $50 a lead, with the ad spend included.

A pack is a fixed number of leads. What they turn into depends on you. Full disclaimer

$50–$75a lead, ad spend included, depending on pack size
All yeardual-eligible leads have a window every month, so there is no off-season
Your nameon every ad and every form the person sees
0 sharedno lists, no auctions, no reselling, ever
How it works

Three steps, and nothing runs until you approve it.

  1. 01

    Pick a pack and pay

    Checkout runs in the member portal and takes a card. The pack price covers the ads, my work and the ad spend. No setup fee, no monthly fee, no minimum term.

  2. 02

    Fill in the order form

    Right after checkout, the short order form asks which states you are licensed and appointed in, the link to your Facebook Page, and where the leads should go. Then you grant my business partner access to your Page.

  3. 03

    Approve the ads, get the leads

    I build the lead form on your Page with your name, your privacy policy and consent that names you as the licensed agent who will call. You approve every ad. Leads arrive by text and email, and into your CRM.

Four packs

Pick a pack. Bigger packs cost less per lead.

Every pack is exclusive leads from your own Page, ad spend included, delivered in real time.

Try it

Starter

Ten leads to test your states and your follow-up before you commit to more. First order only, one per agent.

$75/ lead

10 leads · $750 one time, ad spend included.

  • Ads on your own Page, under your name
  • Leads by text, email and into your CRM
  • Runs in the states you choose
Full-time agent

Pro

Fifty leads for an agent working full time, with the follow-up system included for the first month.

$55/ lead

50 leads · $2,750 one time, ad spend included. Plus your first month of Smooth CRM.

  • Everything in Growth
  • Smooth CRM for a month ($297 value): instant text and AI callback to every lead
  • Your follow-up records kept for you
Buy Pro · $2,750

Due today: $2,750. CRM after month one is optional, $297 a month. Agreement, section 6

Agencies · lowest price

Agency

One hundred leads at the lowest price per lead, for an agency or a full-time agent with the capacity to call them all.

$50/ lead

100 leads · $5,000 one time, ad spend included. Plus your first month of Smooth CRM.

  • Everything in Pro
  • Leads can be split across the agents on your team
  • Several states in one pack if you are appointed in them
Buy Agency · $5,000

Due today: $5,000. CRM after month one is optional, $297 a month. Agreement, section 6

Checkout runs in the member portal and takes a card. Each checkout shows the exact charge and links to the agreement before you pay. Packs are one-time purchases: nothing renews. Texts, calls and AI minutes inside Smooth CRM are billed at my cost. Want the whole system run for you instead, in your own ad account? That is Done-For-You.

The terms, in plain words

What every pack includes, and what happens when a lead is wrong.

The full wording is section 6 of the Done-For-You agreement, linked from every checkout. This is the short version.

Every pack includes

  • Exclusive leads. The ads run on your own Facebook Page. Each lead is created there, belongs to you from that moment, and goes to you alone. I never resell, share or contact them.
  • Your name on the form. Your name, your privacy policy, and consent that names you as the licensed agent who will call.
  • Real-time delivery. Text and email alerts the moment a lead lands, plus delivery into Smooth CRM or a feed into your own CRM.
  • Ad spend, paid by me. From an ad account I own and pay for. You never fund an ad account.
  • Ads you approve. Three versions of every ad, written for your states, and nothing runs until you say so.
  • Stop any time. Either of us can end it on 7 days’ notice. Credits never expire and are only ever used on leads, so whatever you have left is delivered when you restart.

When a lead is wrong

Return it within 7 days and an approved return puts one credit back on your balance within 2 business days. Returns are credits, never cash, and are capped at 20% of the leads delivered in a calendar month.

  • Returnable: a disconnected number or wrong person (and a bouncing email); the same person delivered twice within 60 days; someone outside your states or not eligible for what you sell; a fake or test entry; or a lead you could not reach after the full follow-up below.
  • Not returnable: not interested, already has an agent, bought elsewhere, wants something you don’t offer, or didn’t qualify for what they asked about.
  • Unreachable means you tried: first call within 15 minutes of delivery (8 a.m. to 8 p.m. in their time zone), at least 9 calls or texts over 3 days with no more than 3 in any 24 hours, 2 emails if they gave one, all shown in timestamped CRM records. In Smooth CRM that record is kept for you. Nothing here asks you to contact anyone more often than the law allows.
Territory by stateYou choose the states where you are licensed and appointed, one or several, and the ads run across each state. No county carve-outs.
All year, no off-seasonDual-eligible leads have a window every month and turning-65 leads every day, so the campaigns run in every month of the year. Nothing pauses after the fall season.
Your products, your adsThe ad copy and the form’s eligibility questions are written for the products you are appointed for, and you approve every ad before it runs.
Step 2 · after checkout

Tell me where to run the ads and where to send the leads.

This is the written order for your pack. It takes about five minutes, and I can’t build anything until it’s in. Have these ready:

  1. Your name exactly as it should appear on the lead form, and your producer number
  2. The states where you are licensed and appointed
  3. Which products you are appointed for in that territory, and whether your carriers or upline must approve ads first
  4. The link to your Facebook Page, and your privacy policy link (or ask me to host one)
  5. Where the leads should go: Smooth CRM, a feed into your own CRM, or email and text only

After you submit, I send the Page access request to your Page, then the first ads for your approval, usually within two business days.

Open the order form in a new tab
Is it for you?

Built for one kind of agent.

This is for you if

  • You are a licensed independent agent, or an agency, in good standing in the states you want leads in.
  • You call new leads within minutes, not days. The whole system is built around that.
  • You would rather pay a known price per lead than learn ad accounts, pixels and creative testing yourself.
  • You want the person to know your name before you call, and you want every lead to be yours alone.

This is not for you if

  • You are not licensed, or you want leads in states where you are not.
  • You want a promise of appointments or sales. A pack is a number of leads, nothing more.
  • You want someone to work the leads or sell for you. Every lead stops at the handoff.
  • You want to buy a list, share a pool, or resell leads. None of that happens here.
Questions

Before you buy.

Who owns the leads?

You do. The ads run on your Facebook Page, the form shows your name and your consent language, and each lead is created on your Page and delivered to you alone. My fee is for advertising services, calculated per lead delivered. I don’t sell, share or keep lead data beyond what I need to deliver, bill and handle returns, and the agreement says so in writing.

What counts as a lead?

A completed form on your Page from a person in your states who agreed to hear from you. If they turn out to be outside your states, not eligible for what you sell, fake, or unreachable after the full follow-up, you return the lead for a credit.

What does the person see?

Your name and photo, your privacy policy, and consent that names you as the licensed agent who will contact them. The ad copy asks one honest question about their own situation. No bait, no dollar amounts, no fake deadlines.

Do the ads run all year?

Yes. Dual-eligible leads have a window to change plans every month and turning-65 leads come up every day, so there is no off-season and nothing pauses after the fall. Your credits are used as the leads come in, in whichever month that is.

What if a lead is bad?

Return it within 7 days through the return form you get with your pack. Wrong or disconnected numbers, duplicates, out-of-state, ineligible and fake entries qualify, and so do leads you couldn’t reach after the follow-up described above. Approved returns are credited within 2 business days. Returns are capped at 20% of a month’s leads.

Do I need Smooth CRM?

No. Leads can go to your email, your phone and your own CRM. In Smooth CRM, though, every lead gets an instant text and an AI callback, and your follow-up records are kept automatically. Pro and Agency include the first month; after that it’s optional at $297 a month.

Which products are the ads for?

The insurance products you are appointed for in your states. You choose them on the order form, and the ad copy and the form’s eligibility questions are written to match. The required disclaimer wording for the senior market, as it changed on October 1, is already in the forms.

Why not run the ads in my own ad account?

You can. That is the Done-For-You tier: I build and run everything in your own ad account and you pay Meta directly. Lead packs are for agents who would rather pay a known price per lead and skip the ad account entirely.

Can I stop?

Yes, any time. Packs are one-time purchases, nothing renews, and either of us can end the arrangement on 7 days’ notice. Credits are not refunded as cash: they never expire and are used only on leads, so whatever you have left is delivered when you ask me to run your ads again.

Do you sell my leads to anyone else?

Never. Not to other agents, not to lead marketplaces, not to my own business. The agreement bars it in two separate sections.

Questions before you buy?

Email support@hwconnects.com with “Lead packs” in the subject line, or book a 15-minute call and I’ll call you.

See the four packs