Who owns the leads?
You do. The ads run on your Facebook Page, the form shows your name and your consent language, and each lead is created on your Page and delivered to you alone. My fee is for advertising services, calculated per lead delivered. I don’t sell, share or keep lead data beyond what I need to deliver, bill and handle returns, and the agreement says so in writing.
What counts as a lead?
A completed form on your Page from a person in your states who agreed to hear from you. If they turn out to be outside your states, not eligible for what you sell, fake, or unreachable after the full follow-up, you return the lead for a credit.
What does the person see?
Your name and photo, your privacy policy, and consent that names you as the licensed agent who will contact them. The ad copy asks one honest question about their own situation. No bait, no dollar amounts, no fake deadlines.
Do the ads run all year?
Yes. Dual-eligible leads have a window to change plans every month and turning-65 leads come up every day, so there is no off-season and nothing pauses after the fall. Your credits are used as the leads come in, in whichever month that is.
What if a lead is bad?
Return it within 7 days through the return form you get with your pack. Wrong or disconnected numbers, duplicates, out-of-state, ineligible and fake entries qualify, and so do leads you couldn’t reach after the follow-up described above. Approved returns are credited within 2 business days. Returns are capped at 20% of a month’s leads.
Do I need Smooth CRM?
No. Leads can go to your email, your phone and your own CRM. In Smooth CRM, though, every lead gets an instant text and an AI callback, and your follow-up records are kept automatically. Pro and Agency include the first month; after that it’s optional at $297 a month.
Which products are the ads for?
The insurance products you are appointed for in your states. You choose them on the order form, and the ad copy and the form’s eligibility questions are written to match. The required disclaimer wording for the senior market, as it changed on October 1, is already in the forms.
Why not run the ads in my own ad account?
You can. That is the Done-For-You tier: I build and run everything in your own ad account and you pay Meta directly. Lead packs are for agents who would rather pay a known price per lead and skip the ad account entirely.
Can I stop?
Yes, any time. Packs are one-time purchases, nothing renews, and either of us can end the arrangement on 7 days’ notice. Credits are not refunded as cash: they never expire and are used only on leads, so whatever you have left is delivered when you ask me to run your ads again.
Do you sell my leads to anyone else?
Never. Not to other agents, not to lead marketplaces, not to my own business. The agreement bars it in two separate sections.
Questions before you buy?
Email support@hwconnects.com with “Lead packs” in the subject line, or book a 15-minute call and I’ll call you.